Region Specific Storefront

Tourist
7 0 1

Hello,

 

What is the best way to implement my online store for customers who access from US, Canada, and the rest of the world? My store operates purely out of Canada however so the region-based redirection is not really because I have operations in the various regions, but more so for local pricing and shipping for the US, UK and RoW. I would like the site to display all the pricing in the customer's local currency and most important, charge them shipping accordingly - I get killed otherwise :) Sort of like how Nordstrom, Amazon, etc. does it. 

 

It would be great if the site could automatically detect where the customer is coming from based on their IP address and render the right store. I actually own the .com, .ca, and .co.uk domains of my site as well (foresight :)). 

 

Any help would be greatly appreciated.

 

Thanks,

Natasha

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Community Manager
Community Manager
2487 171 373

Hi @Natasha_Husain,

 

Nick here from Shopify. 

 

There are a couple of different ways you can go about this. The first way is through installing and implementing some geolocation/ currency conversion apps from the Shopify App Store and the second is by starting multiple stores one for each location. Starting multiple stores will more than likely take up a lot more time and could be more costly, so it could be worth exploring the currency conversion app route first to see if you can find one which suits your needs. There are several good currency converter apps designed to sell globally in the currency of the country the customer is visiting from. Let's take a look at some of these below:

 

Regarding the shipping charges, this is something which you would need to work out with your shipping carrier or post office, it's not something Shopify would have a lot of control over. Depending on where you are located, Shopify Shipping could be a potential option for you here. If you are not eligible for Shopify Shipping you can still use Carrier Calculated Shipping (CCS) which calculates the best rates for each shipping zone you create based on the address the customer puts in. You can see more about how CCS works from the guide Shopify has here

 

I hope this helps and explains the reasoning behind the solutions provided and the best next steps to take for what you are looking for. Should you have any other questions about it or anything else, please don't hesitate to let me know. 

 

All the best, Nick

Nick | Social Care @ Shopify
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Tourist
7 0 1

Thanks Nick for your detailed response. 

 

One thing I am still not clear on, these apps just convert the currency to display the same price in the customer's local/preferred currency? So for example, if I have a product priced at CAD 10.00, when a customer comes from the US (or switches their currency to USD), the price simply shows as USD 7.54. I'm actually looking for a way to create "multi-region pricing." So in my example, I want the US pricing to actually be USD 9 (or USD 10) for the same product. I also want the whole checkout process to be in the currency of the customer's choice. 

 

Right now we are actually using an app called "Bold Multi-Currency" on our site. It just provides a currency switcher and simply shows the product pricing in the converted currency. The other issue I have with this app is that when the customer goes to checkout, it switches back to Canadian. This is confusing to our customers - we already had several customers get confused and it led to abandoned checkouts. 

 

Any help here would be greatly appreciated. Cheers.

 

Natasha

 


@Nick wrote:

Hi @Natasha_Husain,

 

Nick here from Shopify. 

 

There are a couple of different ways you can go about this. The first way is through installing and implementing some geolocation/ currency conversion apps from the Shopify App Store and the second is by starting multiple stores one for each location. Starting multiple stores will more than likely take up a lot more time and could be more costly, so it could be worth exploring the currency conversion app route first to see if you can find one which suits your needs. There are several good currency converter apps designed to sell globally in the currency of the country the customer is visiting from. Let's take a look at some of these below:

 

Regarding the shipping charges, this is something which you would need to work out with your shipping carrier or post office, it's not something Shopify would have a lot of control over. Depending on where you are located, Shopify Shipping could be a potential option for you here. If you are not eligible for Shopify Shipping you can still use Carrier Calculated Shipping (CCS) which calculates the best rates for each shipping zone you create based on the address the customer puts in. You can see more about how CCS works from the guide Shopify has here

 

I hope this helps and explains the reasoning behind the solutions provided and the best next steps to take for what you are looking for. Should you have any other questions about it or anything else, please don't hesitate to let me know. 

 

All the best, Nick


 

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Community Manager
Community Manager
2487 171 373

Hi Natasha, 

 

No problem at all. My pleasure. 

 

Something to note with the checkout is that it will always revert back to the currency your store is set in. This is something which is the same for all Shopify stores across the board. However being able to sell in multiple currencies is something which is currently in beta for Shopify Plus stores right now. You can find out more about this from the information document Shopify has about it here

 

Regarding the prices, I know what you mean, you want to round up the prices so it doesn't look off for the customer who is visiting from a different country than what you are in? There are some currency converter apps in the Shopify App Store which can do this for you. Let's take a look at some of them below: 

 

Auto Currency Switcher, for example, mentions the following in the app description which I think is exactly what you're looking for. 22-09-z4pds-d7fww

I hope this helps and answers your question. Don't hesitate to let me know if you have any others. 

 

All the best, Nick

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Tourist
21 0 3

Hi Natasha Husain,

 

You can use Shopify currency converter or currency switching apps for your store but the problem with Shopify apps is this, checkout remain in the same currency for which your store is set in. So customer get confused. So to overcome this problem you should use IP geolocation API service to automatically detect your visitor's location. And after that visitor can be redirected to the store based on his regional currency.

 

Today the leading e-Commerce business groups are using this strategy. This will improve user experience and hence increases sales.e.g: Shopbop. They are redirecting their website based on customer's language & currency.

 

If you want any help about IP geolocation, feel free to contact me at rameez@ipgeolocation.io.

 

 

Regards,

 

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New Member
7 0 0

Hi Natasha, I'm having the same issue, did you manage to get it resolved?

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Community Manager
Community Manager
2487 171 373

Hi @Bones and everyone else, 

 

The multi-currency feature has since launched since this thread has started. Something to note is that multi-currency is only available for stores using Shopify Payments. Multi-Currency allows stores to add multiple currencies, and then add a currency selector to your online store's theme having the customer's checkout remain in the currency they selected. You can see more about multiple currencies here as well as what you need to enable it on your store here

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Highlighted
New Member
7 0 0

Hi @Nick 

 

Thanks for getting back to me.

My issue wasn't completely about different currencies per se, rather different pricing based on which region a customer is in.

Your suggestion helps me slightly but I've thought of a work around...

I will increase all my prices to the prices I need to charge customers in the most expensive region and auto apply a discount in the other regions at checkout. It would be a lot easier if there was an option to pad prices in different regions though.

 

All the best,

 

Bones

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Community Manager
Community Manager
2487 171 373

Hi @Bones,

 

No problem at all. Just to clarify, do you mean that when a customer from the UK changes the currency to USD for example, the exchange rate isn't considered and it remains the same number regardless of the currency? 

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
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New Member
7 0 0

Hi @Nick 

 

To make the same profit in different regions I need to charge higher/different prices in different .

regions.

 

For example, if I sell a particular hat in the US at $20.00 I make $4.00 profit

 

If I sell the same hat in Europe at $20.00 (or the equivalent euro price) I make $2.00 profit

 

What I'm looking for is to be able to set my prices for different regions so in the US I would set the price of the hat to $20 and in Europe I would set the price to $22

 

It would be handy to have a choice either to set a specific markup in a fixed dollar amount or a percent markup for individual countries or continents for all products or individual items.

 

So in the example above I would set my Europe markup to +10% for all products or +$2.00 for that item. It would be either/or.

 

At the minute I'm changing all my prices to the price I charge in my most expensive region and setting a region specific banner to pop up with a particular discount code for each region to bring the prices down to what they should be in that region.

 

So to continue the example, my hat sells everywhere for $22.00 but customers from the US will see a 10% discount code when they visit my store.

 

Regards,

 

Bones

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