I've just switched over from another theme to Debut theme and am a little confused about H1 Headings. It's my understanding that the Product Title (at the top of each product page) acts as the H1 heading. On my previous theme I added the vendor/brand name to every product title for SEO purposes however what I noticed with the Debut theme is that it automatically displays the Vendor title on the collection pages therefore duplicating the name and looking messy. I took all the brand/vendor names out of my titles but I'm now worried that this will affect my SEO.
I have however put the brand name in the title of the Website SEO at the bottom of the page.
If anyone can tell me if I've done the right/wrong thing that would be great.
Thanks so much
Start with what people search for. Use a tool like GKP, Ahrefs, SEMrush, Ubersuggest etc etc.
If you see a pattern with searches (with some monthly volume) matching the pattern:
Then you should probably include that in the <h1> & <title>.