Sales suddenly dropping

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Hi all!

 

I've got a shopify store for about 8 months now. The sales have been going pretty well. Especially last month my sales were constantly above 500 and last weeks above 700/800. Things were going well and I kept looking at my ads and improve. 

 

However, my sales were yesterday only 325 while I spend 200 euro's on adspent everyday. This is the first time this happened to me in +30 days. Today the sales are really low as well. Seems like conversion is going really badly. Traffic is a bit lower than usual. Normally 700 visitors and yesterday 600. 

 

Is this 'normal'? There are 10000 reasons for the sales to decline but I want to figure the problem and solve it...

 

Any tips?

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