Hi. I am setting up Facebook Marketing. Shopify requires me to select a 'Facebook Target Country', where it states "Shopify maximises your budget by focusing on this target location when you create audience building ads".
However, at this stage I do not want to focus on any particular country, as I am selling a digital product and delivery costs are not an issue. I want the pixel to learn and optimise my ads from the data it receives with no prior influence.
Is there a way of opting out of this? Does this field significantly affect the results of my ads?