I have set up my shopify store. What I would like to do is "launch" the website/store and allow people to click "purchase" but instead of entering their CC information, get a message that the product is sold out or similar.
This way, I can run ads, see traffic and see potential conversions.
How do I set this up? Right now, if I enter an inventory value of 0, the site automatically shows the product sold out.
The first part will probably take a bit of customization. However, the second part is a bit easier. If you open the product and scroll down to inventory and un-check "track inventory" it will stop telling people the product is sold out. Of course it will still let them purchase. My recommendation for the first part would be to set it up so that the buy button takes them to a thank you/message page. Then when you run ads you'll set it so that a conversion is registered when they land on that page.