Shipping Costs

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Hello New guy here to the forum- I have a coffee site - we ship mostly in the USA. Shipping is a killer! I wanted to know what some of you guys do? right now i offer free shipping at $40 because my competition is in that area- I have loyal customers, but when shipping is added of course they complain. I see some sights offer $5 or $7 shipping on orders below $50 - 60 and if over its free- has anyone had luck with something like this? or do customers keep orders in lower range and pay the $5 or $7.  Just trying to figure out best options for me the small business . I don't want to turn customers off with shipping fees,  but I also don't want to get beat up and lose or cut into profit- any thoughts or ideas? thanks