Shopify Google Shopping app (mpn) attribute question?

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Tourist
12 0 1

Hi there, please can someone help out with this for me?

I'm putting products into the Google Shopping App - they are all made by myself so are "custom products with no GTIN" should I be putting my Shopify product SKU number in the mpn section? It's a bit confusing. Google states "Only submit MPNs assigned by a manufacturer - Use the most specific MPN possible. For example, different colors of a product should have different MPNs."  Am I the manufacturer in this instance?

In my Google merchant centre, Diagnostics it's stating that my products are " Limited performance due to missing identifiers [gtin, mpn, brand]  so I'm wondering if this problem is the missing MPN number?

Any help appreciated thank you!

 

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Shopify Partner
511 13 101

The Google Merchant Center rule is as followed.

If a manufacturer has assigned a barcode, set mpn, gtin and brand and set identifier ecists to yes

If a manufacturer has no barcodes, remove the values mpn, gtin and brand and set identifier ecists to no

If after the above you still get limited performance, that there is nothing you can do, other then buy GS1 barcodes. However how much benefit you get in sales is not know, but worth testing out.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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Tourist
12 0 1
Hi Emmanuel, thank you, now I see I need to remove the values mpn, GTIN and
brand and set identifier exists to no. Would this be done in the feed?
Someone else set up my feed and I can't seem to get access to edit it.
Thanks Joanna
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Shopify Partner
511 13 101

I recommend you get in touch with whoever set it up for you.

Contact the feed supplier support team

Or use feed rules in Google Merchant Center:  https://support.google.com/merchants/answer/7450276?hl=en

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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