Store owners: Are instagram tags helpful in driving sales ?

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Hi everyone, I'm in the ideation stage of building an app for your stores. I have this site in beta where people connect to their tiktok and instagram account. Then create a personal magazine that expresses their favourite things and people can shop their look. Currently, the users manually put affliate links they have about the items. Thought it would be tremendously valuable to have Shopify stores link to this personal magazine to help drive sales organically.

I'd like to know if you find the instagram tags help drive sales.
If yes, what did you find helpful. If no, what were the problems you had with it ?