Targeted ads but no sales

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Hi there, I have had a lot of traffic over the past couple months on my store, with multiple Facebook ads set up. However, I have not had one sale. This frustrates me as I don’t see anything wrong with my store and I’ve invested lots of money into ads without any R.O.I.
My website is: https://smartgifts.store
If anyone could help me out I would be incredibly grateful!
Many, many thanks, Kamal
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