The Key Question ref Shoppers

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Even though Shopify has some great layout and back end code for fulfillment, most people I come across ask if they're doing the best thing possible to maximise sales. In terms of that maximising, they ask if they need to, or are correctly setting up hashtags and refresh pages in Facebook, Instagram and even Twitter. Yes lots of $ can be setup with SEO but there's still uncertainty regarding effectiveness and methods relating to Social Media environments. Thoughts?