The Ultimate Guide on Google Ads for 2020

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The Ultimate Guide on Google Ads for 2020

Written by Divya Somashekar

Are you looking to spend some money on ads to reach the Targeted Audience and Right Platform for your Investments? Here is all you want to know that we will be competiting around 246 million different visitors, 3.5 billion of Interactions, and around 700% return on investment.

So the Answer is something like..... Google Ads.

History of Google Ads.

Google Ads (formerly known as Google Ad Words) is an online advertising platform developed by Google. Google launched Ad Words in October 2000 and after some reinventions Google ad words renamed as Google Ads in 2018 and gave Expansive reach and chances to all the potential customers on the Google Ads platform.

Let's know more about What Google Ads is all about? How to Begin advertising on Google? And many more features to Optimize Campaigns for Successful results on Google Ads Platform.

 

Let’s Know More Here.....

  1.    1. What are Google Ads?
  2. 2. What are the Key Benefits of Google Ads?
  3. 3. Terms to know on Google Ads?
  4. 4. How Google Ads works?
  5. 5. How to Setup Google ads?

     

  

  1. What is Google Ads?

     Google Ads is Google's online advertising platform and helps to create online ads to reach a wide number of people according to their search on Product and Services Provided.

  • Google Ads is a platform that helps to upgrade your business and helps to sell products and services, which also helps in creating awareness for the people all around the globe.
  • Google Ads is a paid advertising platform for marketing Products and services under different aspects like Pay-per-click (PPC) or click-per-impression (CPM) on all ads.
  •  Its helps to create campaigns online and change campaigns at any time, settings, can Ad text, and setup budgets by Google Ads account.
  •  Monetary budgets can be controlled by your own self. Also, you can decide where your ads appear and easily measure the impact of your ads.

 

  1. What are the key benefits of     Google Ads?

    Google Ads helps to get more people at Right Time and Right Place to avail good benefits on advertising. Let’s know the Key benefits of Google Ads:

  1. Target your ads:

          Targeting helps to reach as many people as you can interest to avail of services on relevant products.

Key points to Target ads:

  • Ad Location: it helps to showcase ads on search results and websites which are part of the Google search and Display network.
  •  Keywords:  choosing the right word or phrases related to any Product and services that customers are looking for.
  • Location, Age, and Languages: making a selection on geographic locations, Selecting the right AGE for targeting people for Purchasing or avail services and Languages know to our customers.
  • Time, Days, and Frequency: it helps to determine how many days that ads should be run and helps to decide the Time slot to run up the ads. 
  •  Devices:  Need to make sure that our Ads will fit into all types of devices such as Desktop, Mobile and Tabs, etc....
  1. Cost Controlling :

       It helps to regulate the money that we spend on every ad. Based on certain criteria like how much to spend a month either Per day or Per ads and these are paid only when people click on ad services provided.

  1. Success Measuring :     

        It’s possible only people click on our website and view products and do Purchasing, download app, and Phone calls, etc. These only can happen when we run good campaigns and helps to develop our Return on Investment (ROI)

These can be gathered by data which includes all cost on average, Phone calls, shopping habits, Time on research, etc.

4.Manage your campaigns:

 Google ads offer a tool that helps to manage and Monitor accounts of the business activities.

 

  1. Terms to know on Google Ads?

  These main terms help to manage Google Ads for Setup, Manage and Optimize to run an effective ad campaign.

 List of Terms:

  1. Ad Rank: Ad Rank is determined by your maximum bid multiplied by your Quality Score. The more we bid, the better we will rank on Google page and can be seen on top.
  2. Bidding: more we Bid the amount on an advertisement that the advertiser is willing to pay for clicks in order to get better placement. There are three options for the bidding process:
  3. 1. CPC (COST PER CLICK)
  4. 2. CPM (COST PER MILLE)
  5. 3. CPE (COST PER ENGAGEMENT).
  6. Campaign Type:

         There are 3 different campaign types ie,

  1. A. Search ads 
  2. B. Display ads and
  3. C. Video ads
  4. Search ads: It is a type of text ads that are displayed on a Google page in Search Results...

   Example:

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