You can choose one of the below tools to check SEO optimization status and get help:
For meta and tilte details (at least for number of charecters) don't listen to any of the tools and try to write which seems best for the real users. Try to write page title and meta decriptions in very concise way and use your targeted KWs naturally.
This is Dallas from the Social Care Team here at Shopify.
I completely understand how tricky SEO can be! It is a big task so it is very understandable that you want to make sure that your site is functioning in the most optimized way possible. Since I work with Shopify I am only familiar with our platform and what data we pull in. When it comes to these SEO ranking tools they each may gather different bits of data which would be leading you to get different results from each one. In that case, you may want to talk with them to get a full picture of the metadata that they are pulling and were they are getting it all from.
With that being said I have some SEO information that I think might help you when it comes to reliable sources.
Search Engine Optimization (SEO) Is a very big, confusing, but important topic. Take this information, split it up, and do not try to go through it all at once. It will burn you out.
SEO determines where you show up on a search engine site. The specifics of what I will include here is for Google. Other search engines may use similar SEO information but are not guaranteed to get the same results. Examples of other search engines would be bing.com, yahoo.com or even Baidu.com in China.
Here are some notes moving forward. Changing your SEO will NOT have instantaneous results. As of March 2013, Google had over 30 Trillion (30,000,000,000,000) unique web pages registered! It has only gone up from there. They take time to Crawl and Index. Safe to say, give it a week or two.
Moz provides an excellent Beginners Guide to SEO. Start here! Do not skip this guide! Following this guide will get you going pretty well. Even if you have already set up your SEO I suggest going through this just to make sure you haven't missed anything.
So if you have followed the Beginners Guide to SEO, but you want to do more, you can check out these links.
Web Developer's SEO Cheat Sheet. Use this to reference specific topics the documents might talk about.
Moz.com's link building guide. Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Moz.com's beginner's social media SEO guide: It is said the most important form of advertisement is word of mouth. Social media lets this happen on a global scale.
Moz.com's Advanced SEO Blueprint: This one is a time sink, but it will help you fill in the gaps. Timeframe listed is 2-10 weeks to go through this, including processing time for Google to crawl your site and update everything.
So for checking your SEO ranking and all of the internal workings you won't be surprised when I say "check out Moz!". The Moz Pro Tools works with some of the best SEO metrics that are running today like Page Authority and Domain Authority. Their audit tool is useful in identifying inadequacies in a site’s framework. The reports they produce give emphasis on the number of errors and the most critical ones. Due to the fact that they are a such a strong leader in the world of SEO they are quite reliable and efficient.
Moz Pro Tools SEO ranker, however, is run with a subscription. If you are wanting something free then I would suggest SEO Report Card or Hubspot's Website Grader. These are two popular ones as well, however, I have not worked with them personally so I can't give a full raving review. However, in the world of SEO, these are considered good tools too.
I hope you find everything you need here. This information does change every few years and Moz.com will keep their site updated. If you are looking for more information to read about SEO, Check out their Blog Page!. I hope this helps! If you have any more questions please let me know.
Adriana here from Adolab. :)
This is a really great question!
If the length of a product title is too short, this can be problematic because your scope is probably too broad (general). Search engines favor product titles with more specific terms because they can more easily match that site with a relevant search query.
In contrast, a meta description that is too short can get cut off in search results and not make too much sense so getting the character limit down is very important).
I recommend checking out the app called Get Clicked SEO which is a Shopify app built in the USA by two SEO experts.
This app can help clarify exactly what you need to do for your product titles and your meta descriptions.
All of the length recommendations on this app are correct as they have been verified with Google requirements.
Unlike other SEO apps, this one is updated on a daily basis and offers 100% error free structured data that can help you get awarded "rich snippets" by Google.
In fact, the owners of the app have frequent conference calls with Google Analysts to make sure that all of their SEO features are up-to-date.
Get Clicked SEO offers a nifty scanner tool that detects if something is not quite right with your h1 tags, product titles, page titles, and meta descriptions and then shows you how to fix them quickly.
I totally agree with you that a lot of SEO apps out there can be confusing and tell you lots of different things, but I'm sure you'll like this one. It offers A+++ customer support (VIP live chat), and a whole lot more.
Feel free to send me an email at email@example.com if you have any more SEO questions and I would be more than happy to help you out!
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