Tracking by events

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Hello

We are very new to Shopify so learning as we go.  We have a number of markets which customers can purchase items from and collect.  Is there a way to split the sellers into groups, so we can work out which location is working better for customers to collect from?   For example, is it possible to create an event "19th May @ builders site" and "19th May @ car park".

 

Thanks

Tania

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