Upselling is one of the most common ways to boost AOV for your Shopify store. If done well, you will witness incredibly rocketing revenues and build up strong relationships with your beloved customers. If done badly, you will become an aggressive and ineffective salesperson in people’s eyes. In this writing, we will find out more about the upselling skill. Check it below!
1. The Definition of Upselling
In general, upselling is when you persuade your customers to buy a more costly or a premium version of the item they want to purchase. For example, customer A would like an XS glass of coffee. If you can make them order an M glass instead, you have successfully made an upselling.
2. Pre-Purchase vs. Post-Purchase Upsells
Upselling can happen anytime: before, during, and after customers making a sale. Pre-purchase upsells mean that customers see related product add-ons after they have chosen an item and are on the way to checkout.
You can also upsell post-purchase with a discount or insignificant add-ons. Once customers complete a transaction, ready to move from checkout to the thanks page, you can post-purchase upsell right there. You can show customers some offers to help them make the most advantage of their recent purchase, like the picture below:
3. Tips For Upselling
Tip 1: Personalization
Upselling is most likely to be successful when it is related to what your customers have purchased before. A relevant offering can also make customers come back to your store more, therefore increase customer loyalty.