Videos won't appear when embedded in alt tag of an image

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Trying to add videos to my product pages ready for a new collection launch tomorrow.

Previously, I've done this by copying the embedding code from the vimeo site and pasting it into the alt tag of an image (which then acts as the thumbnail) and it's worked perfectly.

Now, whenever I do this and then try to play the video, I get an error message that the site cannot connect. I'm at a loss now! I've tried using Youtube also, in case it was something to do with the Vimeo link, but same issue.

We are using the Prestige theme and it's too short notice to update the them etc to enable us to use the other function that Shopify added this year for including photos.

Any help would be greatly appreciated!