What are the benefits of customer accounts?

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jayboogie
Explorer
58 0 12

Could someone please outline all the benefits of using the customer accounts functionality within my store.

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Julie
Shopify Staff
Shopify Staff
1031 95 242

This is an accepted solution.

Hi, @jayboogie!

Julie here from Shopify Support. This is a great question.

There are quite a few benefits to enabling customer accounts for your Shopify store. First off, customers will be able to choose their own password and login to their account directly through their website, where they'll be able to view their order history and see the current order statuses for any purchases they've made. With customer accounts, customers will also see their address autofill during the checkout, making the order process quick and easy. 

From a customer service perspective, customer accounts can really help make your customers' shopping experiences a positive one. You can also use customer accounts to segment the different types of customers. For example, if you want to send discounts or emails to a specific set of customers, then you can create a customer group to do so.

Are you already communicating with your customers through email? If you aren't already doing so, I highly recommend taking advantage of Shopify's new email marketing feature, Shopify Email. With Shopify Email, you can create, schedule, and send your customers various types of email campaigns. It's also a great way to promote new products and sales.

If you're looking for more ways to build up your customer service, I highly recommend checking out our blog post, "Creative Ways to Improve Ecommerce Customer Experience (That Also Boost Loyalty And Sales)". Here, you'll learn how to utilize a positive customer service tone, send your customers effective emails, and how to provide your customers with excellent support. I think you'll find it pretty useful!

Are you already using customer accounts in your online store? How are you currently communicating with your customers? Do you send them email marketing newsletters? I'd love to learn more about your business and how you approach customer service. 

Julie | Social Care @ Shopify 
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michael-helium
Shopify Expert
228 1 117

To tack onto Julie's response, customer accounts are an inexpensive and low friction way to not only increase customer retention and repeat purchases, but can also be used to convert visitors into customers.

There's not a lot of data out there about conversion rates of customers with accounts vs. those without accounts, but we can only assume that customers who have created accounts on your store are more likely to return for a purchase (reduce friction during checkout and you will increase conversions guaranteed). And we all know that repeat customers are exponentially more profitable than first-time customers.

Regarding this comment...

From a customer service perspective, customer accounts can really help make your customers' shopping experiences a positive one. You can also use customer accounts to segment the different types of customers. For example, if you want to send discounts or emails to a specific set of customers, then you can create a customer group to do so.

This is true, but Shopify doesn't provide many tools to help you segment different types of customers. 

Tips:

  • Collect additional information from customers during registration (gender, birthday, etc.) to make meaningful customer segments. Meaningful segments -> effective marketing and improved customer service.
  • Add a marketing opt-in checkbox to your registration form to gain new email subscribers.
  • Create unique registration forms for different types of customers (most common for stores selling to both retail and wholesale customers)

Helpful apps:

  • Use Customer Fields to easily customize your registration form(s), add new fields, add customer tags automatically, etc.
  • Use an app like Spently to upsell/cross-sell with 'transactional' Shopify emails - such as when a new customer signs up for an account
Michael | Business Development @ Helium
Helium builds apps that merchants depend on:
- Customer Fields ✪ 4.9/5 (242 reviews)
- Meteor Mega Menu ✪ 4.7/5 (203 reviews)