What happens when I change my store name?

New Member
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Currently my store name is too long, which causes my meta title to be cutoff in search engines.


My question is, what happens when I change my store name? Will it impact anything besides the SEO snippets of my pages?

Shopify Staff
Shopify Staff
617 31 70

Hi there @tropicalvitamin!


Don here from Shopify. :)


There should be no negative consequences to your changing the store name in this way from your settings > general menu.


Bear in mind that a lot of themes will display your store name by default in place of a logo, and this is pulled from the general settings, so keep this in mind if you make a change there. 


How are things going with your business otherwise?


What are you working on right now for it?





Don | Social Care @ Shopify
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