According to this: http://www.shopify.com/blog/7178732-shopify-year-in-review-2012#axzz2I9vcamWR the 2 stage checkout clocked through 9.9 million orders in a year.
If you have some metric at your disposal that proves that number could be doubled or tripled (or heck, just improved) by moving to a one-page checkout, do share it. I bet the coders at Shopify would quickly change over if there was some evidence it led to more sales. Far as I know, no one has ever really proven that concept works any better. I guess your mileage might vary.
Also just read this article by Neil Patel the other day. Through testing, he discovered that for his product (CrazyEgg) a 3-step checkout process outperformed a 2-step process. Here is the relevant text and you can read the full article here.
I was a big believer that reducing the amount of page loads and steps people would have to go through, would help increase conversions. Because of this Crazy Egg had a simple checkout process… in which you would first select your plan and then create your account and enter in your payment information on the second page.
Conversion Rate Experts wanted to me to test a 3-step checkout process. In which you would first select your plan, then be taken to page where you create your account, and then be taken to another page where you enter in your payment information. The total amount of form fields where the same as the 2-step checkout process, but instead we were just breaking it out into 2 separate pages.
After a total of 817 conversions, we had a winner… the 3 step check out process had a 10% increase in conversions.
Thanks for the feedback everyone.
We're always experimenting with the Shopify checkout. We won't give an ETA on new features. We release when our tests show they improve conversions for everyone. More checkouts is better :)
GameZino, most research suggests that a multi-step checkout with short, clear steps performs better than a single page checkout. Thanks for posting!
I never claimed that a single page checkout would improve conversions. So why are you quoting research studies?
I simply want the OPTION to customize MY checkout.
Your quote...."We release when our tests show they improve conversions for everyone" makes me very uneasy. We are not children. We deserve the freedom to style our stores the way WE want, not the way you think it should be.
Our checkout pages aren't currently exposed via a Liquid template. Changing this would make a copy of the template available to all shops which could then be customized. If we were to do this, we're not able to introduce new checkout features for all shops going forward. There is work to be done across all checkouts before we consider this.