I often wonder too. However, research seems to suggest that
Those are the reasons marketers (usually by companies who peddle ready-go-click app solutions) would have us believe. But in light of recent advances in mobile first web technology, I really do not see any benefit other than push notifications - which personally, I'd find VERY annoying coming from a shopping app.
Just my 2 cents.
Karl, yeah absolutely agree with you regarding push notifications:) They are really annoying for me as well :)
I also saw such reports.... but it does not match my personal experience. I will try to dig deeper here, and find what are the real reasons for these conslusions.
In the meanwhile can we perfom our own small research?
I have created a poll in google - https://goo.gl/forms/KvDWGLIpuKHWQOVu2
There are basically 2 questions:
Anyone reading this post, please, participate in the poll
Your contribution will be highly appreciated
Why would someone want your app as opposed to just visiting your site?
Improved functionality, tools, deals, data usage, offline browsing, speed.
However several internet standards have improved to the point that native apps are not going to be needed anymore to give simple bonuses as users can basically install your website as a PWA including adding icons to the users homescreen.
For an E-commerce business, a mobile app is something that is pivotal.
68% of all of Shopify stores get their traffic from Mobile devices.
Native app is predominantly the best choice for e-commerce business and it's highly intuitive & Robust.
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