Why most of my facebook ads traffic is considered as a direct source ?

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New Member
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Hello everyone ! 

I'm facing a huge problem. Most of my facebook ads traffic is considered as a Direct source and not Social source. Do you know why ? 

So, I have less orders on Facebook Business Manger than on Shopify. For example, yesterday, only 28 orders were tracked on Facebook but I had 42 orders on Shopify. 

I can not analyze properly my campaign which adset is working or not. 

Thanks for your help  

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New Member
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I am having a similar problem.  Up to 50% of my sales are "direct" and I am only advertising on Facebook (with Pixel installed via partner integration).  Sorry I can't help you - but hopefully someone will reply to this thread who can.

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