Hello everyone !
I'm facing a huge problem. Most of my facebook ads traffic is considered as a Direct source and not Social source. Do you know why ?
So, I have less orders on Facebook Business Manger than on Shopify. For example, yesterday, only 28 orders were tracked on Facebook but I had 42 orders on Shopify.
I can not analyze properly my campaign which adset is working or not.
Thanks for your help