I like the concept of your store but placing my self on a customer shoe, these will be my feedback:
-site loading too slow
-pale pink for fonts and buttons are too pale. It is not enough to make me click it. You may consider changing it to stronger shade of pink.
-improve product content description
-creation of additional content
-regular updates on blog can also help
- improve number of fans
- encourage reviews from previous customers, or you can ask your friends to leave one so it will help as trust signals for new visitors.