a lot of traffic but only 5 sales

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Hi , 

 

my name is matan , 

i opened my dropshipping store not long ago , i am using facebook and pinterest ads and getting a lot of traffic ( 200-900 ) visits per day , but i only did 5 sales .

 

my store address is littlegreatsolutions.com 

 

any recommendations how to make the sales better ?

 

thank you

matan

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Hello, There may be different reasons

 

If possible, start an investigation process to try to identify any problems

 

If you consider a 2% conversion rate:
- 900 visits per day would result in 18 sales approximately, you can consider this number as a goal to achieve

 

Google Anlytics can help you investigate through these items:
- Check if your website's bounce rate is in the market average, for your segment.
- If you already have it, use the heat map to try to identify any problem in the purchase flow and if you find it, perform a / b test to compare the results

 

Engagement
- Make sure you're reaching the right audience
- Compare the price you practice with competitors
- Check the rate of return if it adheres to your market

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hey @matthew89 ,

you might want to focus on specific products to start out with because if your traffic isn't targeted, it doesn't really matter how many people are hitting your site.

 

Try working on things in this order...

Ad Diag copy.png

 

Some extra things to work on.

  1. Email capture: Have a way to capture emails to nurture leads through a drip campaign!
  2. Facebook Retargeting: If you really are getting that many hits off Facebook, you should be focusing you efforts on retargeting that traffic rather than running new campaigns.
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Hey Matan,

I strongly recommend stopping your ads and instead directing that budget towards having a Shopify Expert bring your store to its full potential. Your store doesn't look or feel finished right now. Traffic is only beneficial if your visitors are actually buying, and the good news is that you seem to be having a lot of traffic (which means your ads work!). 

 

A few issues I spotted:

  • Your logo is very hard to read because the blush pink colour is too close to white. On other pages it shows up as black - it should be consistent. 
  • You have no category pages which makes your site hard to shop. 
  • In your footer, you have categories listed that you don't actually sell. I.e. 'Women's Accessories' has no products, and neither does 'Men's Clothing'
  • Beef up your 'About Us' page so people know why they should choose you. 
  • I would spend more time creating a cohesive product collection that makes sense. Currently, you have an iphone case, a tempered glass screen protector, blue light glasses, a magnetic pad for car tools, a camcorder etc. There is no theme to your products. 
  • Your social links don't work and take me to the top of your category page. 

 

Good luck!

-Sharon 

 

Co-Founder / CEO @ Intuitive Shipping
Execute a strategic approach to shipping | Intuitive Shipping | Automate Shipping Profiles
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