You can not change the URL of the photo once it has been uploaded to the CDN. If you are looking to improve your SEO you do not need to change the URL but simply the name of your photo before the upload. Let's take this file for example:
The file name is IMG_2395.jpg which would be considered in ranking for SEO. If you change the file name of the image to "your-keyword" and you'll be more likely to show up in rankings.
Hope that helps!
Vix | Developer Support @ Shopify
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