Cal here from Shopify, thanks for reaching out to us. You've done some great job on the site so far! There are a few areas I think you could work on to improve the store:
- Add some reviews to the site from previous customers, or get some bloggers in your niche to review your products, and put them on your site. It's been proven that peer reviews help people decide whether they trust a business and if they will purchase a product.
- Social Proof: do you have any social media accounts for the business? You should link them in your footer!
- Be wary of using duplicate photographs with the same model/pose, it makes the site look unauthentic (http://bit.ly/2Tvak4w).
How are you planning to market the business?