facebood ads, lots of clicks , but no traffic on the website.

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Just started a shop, initiated facebood Ads for 3 days.
I generated 493 clicks, but when I go to my website there is only 43 unique visitors.
Please, who can help?
Without traffic sales are not possible.

Hopes someone can help.

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Hey @gunoromberg,

Facebook ads take time to optimize users for your website. You'll have to run various small tests with different demographic and ad creatives till you find some which work.
There are a few things you can look at
- When the visitors land on your store, what to they do. Which page do they drop out of (Use google analytics)
- Is your facebook target audience too wide? You need to keep as well defined audience as possible to reach the most appropriate customers. Else your add would be shown to a lot of users but none of them would be relevant
-  Target users in the right locations with the right kind of interests. 
- Improve your landing page deisgn if you feel a lot of users visit your site but don't end up buying

You can consider hiring a marketing agency to help you with your inital days. 

Hope my points help you and your sales pick up soon.

Cheers,
Vignesh
ModeMagic Product Labels (Shopify App)

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Install ModeMagic - Product Labels & Badges for your store
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hi Vignesh, thanks for your reply.

maybe Im missing some here, but in my opinion I should see the fb clicks back on my website.

In other words, I have 493 unique clicks from FB ads, but I cant see them back in the statistics of my website.
I would expect to see these 493 clicks in my shopify statistics.

or Im wrong somewhere of somehow.
pls, help me understand this.

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Hey @gunoromberg,

Understood your point. Not sure how Shopify counts a visitor as a unique visitor but I recommend you to use more advanced analytics tools such as Google Analytics for tracking ad performance. There you'll be able to see the actual numbers. 

Sometimes before your website loads if the user clicks the ad but goes back immediately, it might not get lodged as a visiter.


Cheers,
Vignesh
ModeMagic Product Labels (Shopify App)

If you found this helpful then please Like and Accept Solution
Install ModeMagic - Product Labels & Badges for your store
Featured on Shopify App Store
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Ok!
thnx a lot for your comments.

greetz!

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