Is it worth putting up two versions of your website but using two different platforms to see which responds better to customers? Like I have a shopify store and was thinking of trying out WooCommerce? Any input would be appreciated.
Hyde here from Shopify.
While you could do so, you are naturally doubling your work. You will have to create unique content for both websites to ensure you are not penalized by Google for duplicate content. You may also need to create separate analytics accounts to track the differences in traffic and purchases from your respective stores.
If you want to dive deeper into Meta and SEO, in general, there are two great guides here -
You've done such a wonderful job on your current store, you'd probably do better to invest your time in upping your marketing and content strategy.
You're doing a great job with your blog and About Us page, have you considered influencer marketing? Podcasts are proving especially popular, have you thought about maybe having fun during this strange era by creating a podcast that is loosely connected with your brand? There's a guide to that here.
Are you also targeting the right people with your paid ads? There’s a really useful guide to creating customer personas here.
You should also keep an eye on some of these great blogs and podcasts to keep up with new trends in e-commerce
And finally here are 50 awesome apps that can take on various tasks for you and free up some of your time to build your brand!
All the best, Hyde.