Good Evening Shopify Community,
I was previously using Mailchimp, but we all know there is no longer a relationship with Shopify. I have not yet succeeded in any sales and I am slowly building an email contact list. Does anyone recommend an email marketing app that operates as the same as MailChimp? I prefer a drag and drop solution with simple options. If I can access a free account, that will be better, but if I have to pay. it would have to be affordable. I know there are options in the app store, but I really don't know what I'm looking for. Any assistance will be greatly appreciated.
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Julie, here from Shopify Support.
I'm glad to hear you're building a contact list; having an email newsletter to stay in touch with customers is a great marketing tool.
While we have a ton of email marketing apps in our App Store, finding the right one for your business can be quite daunting. Other than the drag-and-drop builder, what else are you looking for in an email marketing app?
You may be interested in checking out an app called Seguno. This one has some great reviews and also includes a drag-and-drop email builder, much like Mailchimp. It also includes a robust reporting system, offers dynamic product recommendations for customers, and has a direct integration with Shopify's own marketing and communications app, Kit, allowing you to automatically email new blog posts so that your subscribers are always in the loop.
Another really popular option is Klaviyo. Like Seguno, this one also offers a drag-and-drop builder. A few other key features include the ability to integrate with customer loyalty rewards apps like Swell and Smile.io, and high-level insights so you can track how your email campaigns are performing.
I also recommend checking out Omnisend, which includes many of the same features as Klaviyo and Seguno, but also offers you the ability to send SMS messages to your customers. Another unique feature of Omnisend is the ability to turn your visitors into subscribers with fully customizable signup forms, popups, landing pages, and a "wheel of fortune" that will award your customers with a prize in exchange for subscribing to your emails.
We actually have a forum post outlining a number of Mailchimp alternatives I highly recommend checking out. This post includes a chart that compares a number of different apps, so you can check out their features and pricing structures at a glance. If you have any questions about these apps, you can always find the developers' contact information on their respective app pages, right under the Support section.
As you begin crafting your email campaigns, I highly suggest checking out our guide, Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results. This guide includes a ton of great tips on what kind of emails to send and how you can measure the success of your email marketing campaigns. What kind of content are you looking to include in your emails?
Julie | Social Care @ Shopify
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