Hey Marc,
I've taken a quick look at your site, and there are a couple suggestions I can make right away.
(1) Consider purchasing a paid theme to get a more professional feel to the site. I highly recommend the Out of the Sandbox themes. I would also recommend playing around with your theme's colours, as it's a bit "blah" for a lack of a better word. For example, the green-on-green header bar that says, "We are offering Free Shipping on all products!"
(2) Add a favicon to your site.
(3) Work on your site's loading speeds. Your loading speeds on desktops are pretty good (could still be improved) but your loading speeds on mobile devices is really low - see here. I recommend checking out this blog post for some suggestions on how to improve these loading speeds.
(4) Add an image of you, your staff, or your place of business, to the 'About Us' page.
(5) Rearrange your navigation menu. I would recommend changing it to: Home, Products, About Us, Contact Us, Blog.
(6) Reorganize your product collections. Right now, you just have two, Kitchen Gadgets & Bakeware. I would consider breaking each of these up, so you have 4 collections total. Maybe arrange the product collections based on what the products are used for (ie. fruit, vegetables, meat, fish - or dinner, snacks, breakfast, lunch).
(7) Remove the extra "!!!!!" from your Contact Us page title, and add a contact form to the page.
(8) Reevaluate your business plan and marketing methods. Who are your target customers? Are your prices competitive? Are your shipping times reasonable? These are just some of the questions you'll want to find answers to, sooner rather than later. You may also be interested in hiring a Shopify Marketing Expert to work with you to generate sales.
If you're interested in having someone rebuild your site from scratch - with a new, paid theme - I would be happy to take on this project. Please see here for details about my services, or reach out via email at support@stephensworld.ca.
Hope this helps, and best of luck with your store! :)
