We put together a quick guide for cause marketing with ShoppingGives→ https://shoppinggives.com/blog/your-guide-to-cause-marketing/
Amazing stat: 71% of Millennials are willing to pay more for a product if they knew some of the proceeds will go to charity (5WPR, 2020).
Also, see our full cause marketing playbook here → https://shoppinggives.com/ecommerce-csr-playbook
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