We put together a quick guide for cause marketing with ShoppingGives→ https://shoppinggives.com/blog/your-guide-to-cause-marketing/
Amazing stat: 71% of Millennials are willing to pay more for a product if they knew some of the proceeds will go to charity (5WPR, 2020).
Also, see our full cause marketing playbook here → https://shoppinggives.com/ecommerce-csr-playbook
Brilliant - thanks for sharing!
The playbook link to me to an error however - could you re-share this?
Earth Rewards is an app that lets users measure and balance their carbon footprint but we're expanding to a Shopify app to allow users to collect carbon offset equivalents as they shop to balance their lifestyle activities as they choose.
What do you think the biggest push is right now for companies to take up sustainability initiatives?
Do you think regulations will come into play to force merchants into becoming more socially active before consumers divest from all unsustainable companies?
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