The storing and processing of data are, in general, the ethical concerns that arise in the e-commerce industry. It all boils down to how much data you store and how you use it. We'll go through these two principles in more detail in the following pages, as well as how ethical problems might arise.
Ethical questions in e-commerce, and the tech industry in general, have reached a point where they can no longer be overlooked. There is no single bad actor or culprit, but rather a systemic problem with the monetization of PII. Since the tech industry's profit-driven paradigm is deeply entwined with the collection and processing of personal data, companies, governments, and individuals must band together to diagnose the issue and devise a solution.