25 % of transactions missing in Google Analytics

New Member
1 0 0


we are using the native Google Analytics integration through Shopify. However, the discrepancies between Analytics & Shopify are huge. 

GA shows way less visitors, sessions & transactions

Visitors: 35 % less in GA

Sessions: 18 % less in GA

Transactions: 27 % less in GA

While I totally understand that there are some discrepancies between the two systems, 25 % of transactions missing is way higher than the usual. I have talked to a few other shop owners and the discrepancies are way lower.

Any ideas what could cause this?