301 redirect of a collection page to a product page

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I am wondering if it is possible to do a 301 redirect from one of my collection page to a product page? We are changing the structure of our website by "removing" the collection page from our flow. As the collection page has received many backlinks, we would like to do a 301 redirect to our product page. 


This is an accepted solution.


yes it is possible. You need first to delete your collection and then you can setup a redirect by following this Shopify guide: URL Redirects

Shopify will then create a 301 redirect to your destination.

But please also consider the SEO implication of doing this. If the page content is totally different you'll risk to lose Page Rank as Google will treat that as a soft 404 and that could hurt the Page Ranking on Google.

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