Apply Discount Code to Product URL

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Hi All

I'm dabbling with Facebook re-targeting ads for people who have added products to the cart but not continued. I'd like to include a discount so that when someone clicks on the "SHOP NOW" button in the ad and it takes them to the relevant product page it applies the discount automatically.

I can add parameters to the end of the URL and one suggestion was to use ?discount=<discountcode> but this doesn't work. Does anyone know if its possible to add a parameter at the end of a product URL to add the discount code into the checkout

https://<storeURL>/products/<productURL> something here to apply the discount

This would make it nice and simple in Facebook ads