Auto product feed - duplicating products

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Hi Guys,

Not sure how well I can explain this so bare with me, this wasn't setup by me... just trying to help someone out.

We use a feed from one of our suppliers to add products to our website, from name, availability, stock, cost and retail price...

This is all done through a private API, however what seems to be happening is products are being duplicated multiple times (I am guessing every time the feed pulls through)

See below image
Screenshot 2021-02-10 at 14.19.26.png

Does anyone have any idea how to stop this?

Thanks so much for your help!