Cannot find the button to add variant image

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We are using a paid theme called SYMMETRY by Clean Canvas.

We have unisex products that exist in men's and women's collections, and we want to change the featured images of these products according to the model's gender.

For example, all the beanies on this page:

If you could help on how to do it, it'd be nice.

Otherwise, I tried to include 2 variants (men's and women's) in these products and see if I could play with the variant images.

However, I couldn't add variant images. Seems like the button is missing in the theme.....

Please help!