Is someone able to explain what this "?skip_shopify_pay=true" parameter means in a checkout URL? For example:
Visits to this page don't seem to be resulting in actual sales in Shopify (I see them in Google Analytics), but the Facebook pixel is tracking them as sales, so I'm trying to determine what exactly is happening for these users.
Okay, got it. This is the reply from Shopify support:
Oh I see, that is actually an abandoned sale, the reason for this is that Google considers a sale whenever the customer clicks on checkout or buy it now on the store.
When they click on this, it registers it as a sale. however, when the customer leaves and does not continue on the checkout
it does not remove the data and looks like a sale
That is why sometimes you will see your data in Google show 5 sales but only get 4 legit sales.