Custom Product Title - Shipping Issue

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I have an issue that the Product title description for the users needs to be different to the description on the shipping label. I am using a third party shipping app and it is taking the Product Title Variable. 

IE: Is there a way that I can set the product title variable as "XXX"  for the shipping app and for the user to see "YYY"  


PS - I did see a similar type answer but it does not work for me, or i do not fully understand how to use the hidden keywords