Deep link to Product in Facebook Ad Catalog

fungtutor
Tourist
11 0 3

I have integrated my Shopify collection / products into my Facebook page product catalog. This is done automatically using the Facebook-Shopify integration.

 

When I try to create a dynamic ad to showcase the product, there does NOT appear to have a way to deep link back to the product itself. I want this link so when user press "Shop Now" call-to-action button in the Facebook ad, it links directly to the product purchase page.

 

Any help is greatly appreciated.

Probity
Tourist
4 0 2

Hey there,

The "Shop Now" button is already linking to the correct products on Shopify so you don't have to configure any "deep linking".

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fungtutor
Tourist
11 0 3

Can you illustrate what you mean by this? My Facebook page just doesn't link to the Shopify product at all.

 

A screenshot would be very helpful.

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Probity
Tourist
4 0 2

Hey there,


Once you add this app to your Shopify store and configure it properly, your products are synced to Facebook Business Manager (Ads, etc.)

image.png

Since you've done that already, now you can create dynamic ads and when you choose the "Shop Now" button, it already is linking to each individual product.

image.png

 

Here is my headline and news feed link description, as well (also loaded from the products dynamically using the parameters pushed to the ad).

image.png

Note: under the "Review" tab, you can look for Ad Preview link that will enable you to experience your ad on the Facebook mobile app, so you can test the "Shop Now" button.

 

I hope this helps!

 
rekcosmetics
New Member
1 0 0

See i can't get your headline and product descriptions fields to work properly. Every time I choose the deep link for name and price i get an error.

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sifatjasim
New Member
1 0 0
Leave the deep link blank if your store product is synced to facebook
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karolinadrozdz
New Member
1 0 0

I am having the same issue, the "Shop Now" button will not redirect to the product-specific landing page, because the URLs added in the catalog, to my understanding, aren't recognized by Facebook as "deep links". The "Shop Now" button will redirect users to the regular Website URL. If you want to have Deep Links, they need to be added to the catalog (don't know yet how to do it though).

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