Discrepancy Between Facebook Events and Shopify

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Excursionist
34 1 5

Hello,

 

I'm having an issue where my facebook pixel reporting is not matching my shopify analytics reporting. The number of purchases is accurate but the number of initiate checkouts is under reported as is the number of add to carts (if shopify analytics is to be believed).

 

Here are screenshots, the number of add to carts is significantly off.

 

Does anyone know when shopify considers the "add to cart" event to fire? I checked my theme code and I don't see anywhere this is explicitly done, nor for the facebook pixel, it seems shopify is firing both of these events (so I would expect them to be the same...)

 

Facebook reporting:
3 purchases

2 initiate checkout

5 add to cart

 

Shopify is reporting:

3 purchases

3 reached checkout

12 add to carts

12 add to carts

 

Anyone have any idea what may be causing this? Or be able to point me to an explanation of how shopify reports the events?

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Highlighted
Excursionist
34 1 5

Anyone?

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