Edit code for Shopify email marketing campaign

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I'm using Shopify email marketing and want the client name to change with every email address. The code for which is {{ customer.first_name }}.

My problem is that I don't have access to the coding to insert this text in the template that Shopify provides. Does anyone know of a way to do this?

I'm not talking about editing email notifications, this is specifically about the email marketing campaigns, but I cannot find a way of editing the code on these templates...

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