Then what next?
Got the error appear in search console today. Ran the page through the structured data testing tool.
Clicked on the Aggregate Rating error.
Per this post https://wordpress.org/support/topic/thing-is-not-a-known-valid-target-type-for-the-itemreviewed-prop... Google changed their requirements so that thing is no longer valid for itemReviewed. It probably needs to be changed to product.
This is likely affecting all Shopify customers that use their reviews app. https://apps.shopify.com/product-reviews
Shopify needs to update the app so that the reviews are outputting the appropriate structured data.
The customer review will not display on-site search but the customer rating will only display. The customer rating average is known as aggregate rating.
Yes, Shopify needs to be involved. Until then your products will not be eligible to be shown as rich snippets which will affect SEO/organic search traffic. I just managed PPC for a client, don't have a store myself, so I don't really have a vested enough interest to contact support, especially considering my first experience with support was ehm - disappointing to say the least. I'm sure they have someone lurking in the shadows watching this thread, might take a day or two for them to talk about it and respond. If someone else wants to pick up the torch, by all means.
Shopify contact support only helps if you facing any issue with Shopify admin, Otherwise, they suggest you to go with Expert and take the solution.
If you leave an aggregate rating and other meta issues then it affects on-site SEO and Google page ranking so you need to fix it except customer review.
For this, if you want any help to fix it then let me know. you can also contact me on below contact details.
So you don't think an issue with an App created by Shopify needs to be fixed by Shopify? I mean they are literally the app creator. Why would they refer you to a Shopify partner to fix their app?
Hi if you are facing any issue with app then you need to contact app support they will assist you to fix the issue.