Facebook Marketing Stats

jason001
Tourist
5 0 1

Hi there,

 

We have started using Facebook marketing more, and finding that we are gaining more visits to the website because of it.

 

The only issue is that the stats listed in Facebook Ad Manager are very different to the stats in the Shopify app, and we think both are wrong and not communicating with eachother properly.

 

We obviously want to know if it's worth our investment in Facebook marketing, and need correct stats!

 

Any hints or tricks you know of to make sure our stats are correct?

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Tira
Shopify Staff
Shopify Staff
1001 61 164

Hi, @jason001.

 

Tira here, from Shopify Support. 

 

I'm glad to hear that you're getting more traffic to your store after marketing on Facebook. There are a few reasons on why discrepancies can occur between Facebook and Shopify.

 

It can take up to 24 hours for data to sync to the reports and metrics on Facebook, and there are differences on how integrations for sales are handled between third-party platforms. You can check out our help doc here for more information: Discrepancies in report data for marketing activities created in Shopify. This help doc explains what kind of differences you may see in attribution and ad spend reports.

 

Has it been over 24 hours since the reports were pulled? If it hasn't, I recommend waiting for this period to pass and if you still see a discrepancy for a particular date, please reply to this thread and I can take a look at your store.

 

Let me know if that helps!

Tira | Social Care @ Shopify 
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 - To learn more visit the Shopify Help Center or the Shopify Blog

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jason001
Tourist
5 0 1

Hi Tira,

 

Thanks for your reply.

 

It has been about a month now since we implemented Facebook marketing, and none of the statistics are correctly updating.

 

For example in the shopify app it says no Facebook Marketing has resulted in sales, yet we know if has, and it has results listed in Facebook ad analytics. This is since we implemented the Facebook marketing app.

 

Obviously management want to see the results for the investment, and the analytics in the shopify app give us nothing.

 

Hope you can help.

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Tira
Shopify Staff
Shopify Staff
1001 61 164

Thanks for your reply and update, @jason001

 

I would like to take a closer look at your store to dig into this further for you. I've sent you an email to the email address listed on your Shopify Community forums profile. 

 

Could you please take a look at your inbox? Once I hear from you, I can look into your store and we can move forward with troubleshooting this together. 

 

I look forward to hearing from you.

Tira | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Propelguru
Trailblazer
308 7 39

 

  • How Many People Use Facebook? - Facebook has a monthly active user base of 2.80 billion people (Facebook, 2021).
  • Facebook – The King of Social Media – Facebook is the undisputed leader of social media. According to recent figures, Facebook is the most popular social networking site, with 59.0 percent of social media users using it (eMarketer, 2020).
  • Facebook Advertising Sales- The company made $27.2 billion in ad revenue in the fourth quarter of 2020. (Facebook, 2021). This equates to $10.14 in revenue per customer.
  • Businesses Use Facebook- Facebook's platforms are used by more than 200 million small businesses around the world (Facebook, 2021).
  • How Many Americans Use Facebook? - Facebook is used by 63 percent of the US population aged 12 and up (Edison Research and Triton Digital, 2020). That's around 178 million people in the United States.
  • Young Adults Prefer Facebook- Despite common opinion, Facebook continues to be the most popular social media site among young adults. According to Statista, 65 percent of Facebook users are under the age of 35, putting them in the Millennial and Generation Z age groups.
  • Users of Facebook Prefer Smartphone over Desktop- 98.3% of Facebook users access the social media site from their mobile devices (DataReportal, 2021). That means only 1.7 percent of Facebook users only use their computers or laptops to log in.

 

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hopps
Tourist
43 0 1

Hello! it's a pleasure to greet you!

In this link, there is information that can help you!
https://app.hopps.io/videos/how-do-i-correctly-synchronize-and-analyze-statistics-from-facebook-ad-m... 
We are at your disposal for any requirement.

Have a nice day!

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