Hi @TuanVu ,
Have you checked your events on the checkout page using Facebook Pixel Helper? It might be that there are 2 purchase events triggering and you simply need to delete one.
However, duplicate conversions from Facebook can happen in many situations. For example, customers that refreshed the checkout page, clicked and/or viewed more than one ad in the attribution window and the list goes on... It's quite a known issue that makes it hard for you to really measure your advertising performance and ROAS accurately.
We developed on AdScale a report that helps you to eliminate the double conversions by connecting the conversion ID directly to the Shopify Order ID, and this can detect duplicate conversions on Facebook & Instagram, or even cross-platform between Facebook & Google. This way you can get the real picture of your advertising performance!
Hi, the earlier purchase event that I set up was reported to be set incorrect. So i setup a new through Event Setup tool. Now, upon checking in the the Facebook Pixel Helper, it is showing me 2 purchase events being fired - one that was setup recently using the Event Setup tool and the older incorrect one - set up manually.
I want to remove the manual one but how do i friggin do it?? I tried to find its code in the theme.liquid file but couldnt find anything. Please help out, would be greatly appreciated!!!