Google Channel vs Dynamic Remarketing -> I need help!

Brother_Nature
New Member
8 0 0

Hi Fam,

I have been struggling with setting up a dynamic remarketing campaign. I use the infamous Google Channel App and Shopify states that no manual code should be implemented to make sure there are no duplicate data streams. However, if I want to set up dynamic remarketing via Google Ads, all information says to manually set up the conversion tags. 

https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversion... 

I stumbled upon this conflict, because I already tested the smart shopping campaign from the Shopify GChannel App side of things, but there was an issue which the Google Support diagnosed as "there is no code to track dynamic remarketing events, implement it manually".

Shopify Support is super nice, but not helpful at all here - so you guys are my big hope. I have already asked on another blog and the guy said that I should in fact just do it manually or only the static remarketing works. His approach would be direct integration of the code into my theme though and I would rather use the Tag Manager before ending my store accidentally (I'm already on a shoestring budget)

So.

Do you have any suggestions? Should I just manually implement the code via Tag Manager? Or better safe than sorry and rely on the old school retargeting instead of the dynamics? ( - which would hurt as I try to run my small fashion label. )

Cheers

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EmmanuelFlossie
Shopify Partner
921 35 202

First check if the tag is installed using https://tagassistant.google.com/

If its not installed you can use my guide: https://feedarmy.com/kb/adding-google-adwords-remarketing-tag-to-shopify/

Using Tag Manager may be more difficult

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Brother_Nature
New Member
8 0 0

Thanks! I will do that.

I have seen guides like that - my only concern was whether I could do this manual implementation due to that "warning" by Shopify.

After reading a lot (a lot) - just for my understanding and maybe other people who are in my spot - could it be that 'Conversion Tracking' and the 'Dynamic Remarketing Code' are 2 different things? If so, this little piece of missing knowledge gave me headaches for quite a few days.  

 

Edit: Oh, will this change to the Code be remove when I update my theme?

 

Cheers

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EmmanuelFlossie
Shopify Partner
921 35 202

Yes conversion tracking and remarketing tracking are different things and different codes.

What you need to do, depends on what already exists. Unfortunately, it would be impossible to tell you what to remove. I recommend carefully checking everything.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Brother_Nature
New Member
8 0 0

One more questions: I implemented the code, but checking the page with the Tag Assistant Extension on Chrome, I have a new site tag

Global site tag (gtag.js) AW-0

Its literally empty. I had one before that already dazzled me, now its a second (and I removed your code to see if it leaves as well, which it did).

Can I ignore it or could this cause issues?

 

Cheers and Thanks so much for the help! I let your ad-tagline in the code of course

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EmmanuelFlossie
Shopify Partner
921 35 202

You should not use Tag Assistant, instead use https://tagassistant.google.com/

The Tag assistant extension is old and has no longer been updated for a year or more.

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Brother_Nature
New Member
8 0 0

Hi Emmanuel,

uhm I used the new assistant and it found 3 remarketing tags. I set it up just like it was said in your tutorial and there were no remarketing tags before. Is that "normal"? Seems a bit concerning!

Edit: I only found it once in the code on my homepage, so as you said I should check there and not with the assistant - you meant the new one as well I suppose.

Cheers

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EmmanuelFlossie
Shopify Partner
921 35 202

Yes, you can check all pages and or page types using https://tagassistant.google.com/

And look at view_item then look at data layer

I'm a Google Shopping Specialist a a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!) and a Google Premier Partner
Need Premium Data Feed Management Support? Get in touch.
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Schwider
New Member
4 0 0

I'm currently facing the same issue. I have the Google App sales channel installed, which automatically installs a Global site tag and multiple conversion actions (which are working perfectly on Shopify). Despite that, it doesn't seem to install the Remarketing tag (or the remarketing event snippet for different kinds of pages).

While I managed to manually install the Remarketing tag on theme.liquid, this creates another Global site tag, which is obviously indicated on Tag Assistant: "Multiple installations of Global site tag (gtag.js) detected", as they have the same AW-number.

Trying to find a way to install the Remarketing tag without duplicating the Global site tag. Will keep you updated!

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Brother_Nature
New Member
8 0 0

Hi Schwider,

the thing that confused me was the fact that there are 2 different types of tags - and the Google Channel installs only the Conversion Tracking.

I used the manual method that was posted in this thread by Emmanuel. If you see two Global Site Tags - could be because you checked for it with the Chrome Plug-in, which is old. There is a link posted here, where you can see the new tag assistant.

Technically what you did sounds like the correct way to me - but I'm just a noob and those are my 2 Cents.

 

Cheers

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