There are a lot of things to consider
For example, do you want the ability to use rules, or manual editing? What about having it in one UI.
Do you need support with Google related technical issues or improvements?
There are many apps and management tools. And it can indeed be dificult to choose. So a good start is to write down what you need and what your budget is.
For example if you only have a handful of products, a monthly fee would not be great and you might as well create a spreadsheet. However, if you have a lot of products, you may want to use an automatic system.
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