Google ads comversion tracking still unverified

Solved
Lelvin
Excursionist
12 0 3

My google ads conversion tracking is still unverified after a week. 

Store URL is https://coopersgourmetcoffee.com

And the code in my checkout is 

 

<!-- Global site tag (gtag.js) - Google Ads: 472933727 -->
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
 
  gtag('config', 'AW-472933727');
</script>
<!-- Event snippet for Store Purchase conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': 'AW-472933727/p0RVCMOrhcMCEN_KweEB',
      'value': {{ checkout.subtotal_price | money_without_currency | remove: ',' }},
      'currency': 'USD',
      'transaction_id': ''{{ order.order_number  }}''
  });
</script>
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PetrusB22
Shopify Partner
53 9 14

Hi Lelvin,

My workaround for conversion tracking in Shopify has always been to add the analytics id using the preferences option under the online store menu in the backend. That way analytics gets properly installed throughout the site. From there I would then import transactions from Google Analytics in Google Adwords as conversions. Once the store has a sale the conversion will occur and the value will be captured as well.

Hope this helps you.

Lelvin
Excursionist
12 0 3

Thanks for the suggestion. 

I have attached a snapshot of what I'm facing 

Screenshot_20210621-202100_Chrome.jpg

PetrusB22
Shopify Partner
53 9 14

Just something I noticed while looking at your image. You are already tracking purchases using the second conversion from the top in your image?

Also where did you install the code you displayed in your first message?

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Lelvin
Excursionist
12 0 3

I believe that second conversion was automatically created by Google Channel. I use it to sync my products with merchant center.

The code is pasted up there is my global site tag and even snippet that i pasted in my checkout section of my store.

My issue is that it's not recording any conversions but the store is getting sales everyday.

I have tried everything but nothing seems to be working

PetrusB22
Shopify Partner
53 9 14

Silly question, but did you also paste your adwords tracking code inside your theme.liquid file?

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Lelvin
Excursionist
12 0 3

The only code I pasted in my theme.liquid is the global site tag 

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Judithmg
Shopify Partner
208 0 19

Hi 

First of all, have you filled the preferences for conversion tracking in your Google Ads account? Tools and settings > Measurements > Conversions. Then, choose your website and the action you want to track. When you have already filled all the information, you have to add the tags:

The Global tag I have used in my store looks like this:

<script async

src=”https://www.googletagmanager.com/gtag/js?id=AW-CONVERSION_ID”></script>

<script>

  window.dataLayer = window.dataLayer || [];

  function gtag(){dataLayer.push(arguments);}

  gtag(‘js’, new Date());

  gtag(‘config’, ‘AW-CONVERSION_ID’);

</script>

The event tag:

For links: 

<a onclick=”return gtag_report_conversion(‘http://example.com/your-link’);”

href=”http://example.com/your-link” >Buy now!</a>

For buttons: 

<button onclick=”return gtag_report_conversion(‘http://example.com/your-link’)”>Download</button>

For button images: 

<img src=”submit_button.gif” alt=”Submit” width=”32″ height=”32″ onclick=”return gtag_report_conversion(‘http://example.com/your-link’)”/

 

If you need more help to automate, optimize and track your Google Ads campaigns, you can go to Shopify app store and get a Google Ads and Shopping free app. 

 

Lelvin
Excursionist
12 0 3

Yes, I have everything setup correctly. 

The conversion action is for sales in my shopify store and it's still unverified 

PetrusB22
Shopify Partner
53 9 14

This is an accepted solution.

Hi Lelvin,

The Google Ads tag also needs to be added to your theme.liquid file. Google Ads can only "track" the person if the Google Ads code is installed on their initial landing page. If it is only installed on the checkout page, then Google Ads will have no idea where the person came from.