Help! Very bad PageSpeed Score (Mobile 47/100)

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Tourist
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Dear Shopify community,

 

since a couple of weeks, I'm a proud owner of a new Shopify store. When checking the performance of my page on 'page speed insights' I got a really bad score for my website, especially for the product detail pages. I hope you experts can help me out a little bit here :-)

 

Results PageSpeed Insights

Details from my shop

  • Apps I use
    • Feed for Google Shopping
    • HelpCenter - easy&beautiful FAQs
    • MailerLite Email Marketing
    • Printful 
    • SEO optimizer by Booster Apps
    • Stamped.io Reviews & UGC
  • Tracking
    • Facebook Pixel
    • Google Analytics
    • (I use Google Tag Manager)

Questions

  1. What are the reasons for the huge difference between the mobile and desktop performance?
  2. What would you consider 'low hanging fruits' (note: unfortunately I don't have coding skills) in regards to optimization measures to improve performance for mobile?
  3. From your experience, how important is a good page speed in terms of overall shop performance (conversion)?

 

Thank you very much in advance for your help, I really appreciate it!

 

Lorenzo 

 

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