This is an accepted solution.
Julie here from Shopify Support.
It's great to hear that you're taking advantage of the Pause and Build plan. If you need a bit more time before you start selling, this is an excellent way to continue working on your store at a reduced rate.
While on the Pause and Build plan, your storefront will still be accessible. This means that customers can still visit your website and browse around. However, the checkout is disabled until you choose a standard plan once again.
If you don't want to display your products while your store is paused and instead have your online store serve more as a landing page, then there are a couple of options. First, you could temporarily publish a different theme and have that serve as your landing page. In this case, you could then remove or edit your main menu and remove or hide any product or collection sections from your homepage, keeping things simple. This will allow you to continue working on your online store in an unpublished theme; once you're ready to launch, you can simply publish it.
Another option is to use a password to protect your online store. In this case, the password page will serve as a landing page and customers won't see your products while your store is paused. You can also customize your password page and write a message that your customers will see while your store is paused. This is the most common way that merchants manage their stores while on the Pause and Build plan.
If you'd like even more customization options, then you may want to consider using a page builder app like Shogun, PageFly, LayoutHub, or GemPages. These apps offer drag-and-drop page builder tools, making it easy to create a landing page that suits your exact needs. All four of these options are quite popular and have excellent reviews, so I'm confident that you'll find them useful.
I hope this provides you with a few options worth considering and I'd love to hear more about the type of landing page you are wanting to build. What kind of content are you planning to add to it?
Thanks for following up!
By default, your password page will display a newsletter signup field, where customers can enter their email address and subscribe to your emails. Depending on your theme, how this looks may differ. However, this is what it looks like on the Brooklyn theme:
When a customer enters their email address in the newsletter signup field, you should see their information in the Customers section of your admin along with a notification indicating they are subscribed to your emails. I tested out the password page signup function on my own store and after I entered my email address, this is what I saw in the Customers section of the admin:
This indicates that the newsletter signup function on your password page should automatically register customers as having accepted email marketing. However, if you're experiencing issues with customers not appearing there, then there may be a theme-related issue.
If you aren't using a password page and you've instead added a newsletter signup form to your homepage, then it's likely that you may have double opt-in enabled and customers aren't opting in. We have some help documentation on collecting customer emails that further explains how customers can subscribe to your newsletters and how you can confirm that they've subscribed. It also offers some information on double opt-in and how this might be why you aren't seeing your customers subscribed.
How did you add your newsletter signup form? Which theme are you using?