How to make one menu item flash

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I would like to animate one of my menu items, the 'SHOP' button in the header. Any idea how to do it? I was able to get the cart to flash using this code but cannot seem to do the same for the menu item:

.icon-cart {
animation:blinkingText 1.2s infinite;
@keyframes blinkingText{
0%{ color: red; }
49%{ color: red; }
60%{ color: transparent; }
99%{ color:transparent; }
100%{ color: red; }

Shop site: